Jonovan Howard

NIL/Collaboration

NIL (Name, Image, and Likeness) rights have provided athletes with unprecedented opportunities to monetize their personal brand. By allowing college athletes to sign endorsement deals, create content, and engage with fans, NIL has opened new revenue streams that were previously unavailable. This has empowered athletes to capitalize on their popularity while still in school, helping them to secure financial stability and career opportunities beyond athletics. Additionally, NIL has fostered greater exposure for athletes across a variety of platforms, expanding their reach and visibility. Overall, NIL has revolutionized the landscape of college sports, offering athletes a more equitable way to benefit from their talents and hard work.